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About Cathy Marshall of VIP Solutions
Contact Cathy Marshall at VIP Solutions

Search Engine Optimization (SEO)

Search engine optimization (SEO) is a collection of strategies and tactics used to increase the amount of traffic to your website. Your SEO strategy will aim to increase your visibility on search engines, including Google™, Bing®, and Yahoo®.

Black Hat v White Hat SEO Tactics

Simply put, search engines are looking for high quality web content. If Google awards higher rank to sites for back-links, aggressive SEO companies created link farms.  They commissioned quality articles, but then placed them on the sites of hundreds of clients.  They created poorly written content with no other goal than to stuff it with keywords. 

"Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site's ranking. Examples of keyword stuffing include:

  • Lists of phone numbers without substantial added value
  • Blocks of text listing cities and states a webpage is trying to rank for
  • Repeating the same words or phrases so often that it sounds unnatural, for example:

We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at

In 2013, Google began actively penalizing companies who employ “Black Hat” tactics, going so far as the remove some sites from their rankings altogether.

Site Audit

VIP Solutions will prepare a written report, analyzing the factors that can influence your sites performance, focusing on “White Hat” or organic techniques and shying away from tricks and gimmicks.  Your report will include a list of actionable points, an immediate to-do list.  

  • Keyword and Key-phrase Research
  • Meta Data Alterations (keywords, descriptions, titles)
  • HTML Review for coding errors
  • Internal Text Link Modifications (images, links)
  • Content Writing.  We will look for naturally occurring phrases and adjust content to reflect goals (additional charges may apply)
  • Setup and Implementation of Google Analytics / Google Webmaster Tools
  • Setup and Implementation of Bing Webmaster Tools
  • Ranking / Status Reports


Call or EMAIL us today to set up an appointment.  904-712-WEB-0 (9320).

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